A recent software upgrade called “Ultherapy Amplify” now affords a more comfortable procedure. While comfort thresholds vary from patient to patient, most patients now report that the procedure is quite tolerable. If and when any discomfort does occur, it happens while the ultrasound energy is being delivered. This sensation is temporary and is a positive signal that the collagen-building process has been initiated. We take measures to make the experience as pleasant as possible [customize based on your practice’s comfort management protocol (e.g. premedication, cooling fans)], and patients tell us they leave comfortable and excited about the benefits to come.